A propos
Organisation & Management
Group Governance
Chaired by Marc Debets, the Buy.O Executive Committee is the main governance body where all Buy.O business leaders, and Buy.O cross-functional activities managers define the group growth strategy and key orientations.
Entities
Each entity is run by a Buy.O business leader, who is in charge of business development, operations, customer satisfaction, team development and P&L. In accordance with Buy.O Group global strategy and positioning, these business leaders align entity strategy with specific customer expectations.
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Buy.O Benelux is headed by Dirk Breuuswma.
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Buy.O China is headed by Wei Shen.
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Cymbi.O, the entity dedicated to customer relationship and service transformation, is headed by Catherine Livernet.
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Buy.O France is headed by Jean-Baptiste Lendrin.
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Buy.O Italy is headed by Paolo Zaza.
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Cross-Functional activities
| Marketing & Communication (sales collateral, studies, promotion, events and sales support) is headed by Valérie Lacour. | Intellectual Property Management (continuous development of proprietary methodologies and practices) is headed by Etienne Castanet. | Internal Skills Development (continuous skills development for all teams) is headed by Charlotte Capy. |
Key Account Managers are in charge of overseeing our portfolio of large multinationals.
Shareholders
Buy.O Group is privately owned and held by its partners, all of whom are operational managers:
- Marc Debets
- Vincent Goudet
- Jean Baptiste Lendrin
- Matthieu Magné
In line with our core value of entrepreneurship, each entity is chaired by a business leader who is also a shareholder of its business alongside with Buy.O Group.



