A propos
Organisation & Management
Group Governance

Chaired by Marc Debets, the Buy.O Executive Committee is the main governance body where all Buy.O business leaders, and Buy.O cross-functional activities managers define the group growth strategy and key orientations.

Entities

Each entity is run by a Buy.O business leader, who is in charge of business development, operations, customer satisfaction, team development and P&L. In accordance with Buy.O Group global strategy and positioning, these business leaders align entity strategy with specific customer expectations.

Buy.O Benelux is headed by Dirk Breuuswma.
Buy.O China is headed by Wei Shen.
Cymbi.O, the entity dedicated to customer relationship and service transformation, is headed by Catherine Livernet.
Buy.O France is headed by Jean-Baptiste Lendrin.
Buy.O Italy is headed by Paolo Zaza.
Cross-Functional activities
Marketing & Communication (sales collateral, studies, promotion, events and sales support) is headed by Valérie Lacour. Intellectual Property Management (continuous development of proprietary methodologies and practices) is headed by Etienne Castanet. Internal Skills Development (continuous skills development for all teams) is headed by Charlotte Capy.
Key Account Managers are in charge of overseeing our portfolio of large multinationals.
Shareholders
Buy.O Group is privately owned and held by its partners, all of whom are operational managers:
  • Marc Debets
  • Vincent Goudet
  • Jean Baptiste Lendrin
  • Matthieu Magné
In line with our core value of entrepreneurship, each entity is chaired by a business leader who is also a shareholder of its business alongside with Buy.O Group.