Key facts:
Support from Buy.O since: 2008
Projects we have conducted with this client:
- Defining Accarda’s strategy for marketing services based on our knowledge of the market and competitors, analyzing Accarda’s strengths and positioning, identifying opportunities and action plans. The project we carried out for the CEOs of Accarda and Maus Frères Group was strategic to boosting revenue, increasing margins with new services and developing a new market position and offers.
Turnover: 50 million CHF (2007)
Net profit: -
Staff: 260
1.9 million cards operated
45 customers
Business activity:
Accarda is a market leader in store cards with or without payment functions. Accarda is positioned as a card processing partner for numerous companies in Switzerland.
Today Accarda handles more than 1.9 million cards (about 30% of Swiss households) and 65 customers from
different market sectors (distribution, petroleum, banks, telecommunications, etc.). The biggest companies among these are: Manor, Jumbo, BP, Shell, Ikea, Pfister, UBS, Swisscom, etc.
What does ecosystem mean for you?
The ecosystem of a company explains all its environment (its customers, partners, providers, regulators,…) and its strategy roots. Leveraging ecosystem provides multiples opportunities of market and services development, innovations, resources optimization, … Any strategy, any project should consider its ecosystem to develop more value and relationships between parties.
What does being part of Buy.O mean for you?
Being part of Buy.O is joining a worldwide consulting network that brings the best environment to develop the company, I have founded and manage, Cymbi.O. It is an opportunity to extend all together our global expertise to customer and service relationships development.