Increasing existing customer satisfaction, loyalty and revenue and developing your customer base are key drivers in developing company turnover and profitability. Retaining customers, which requires ensuring their satisfaction, is particularly critical as the cost of acquiring new customers is 5 to 10 times higher.

Based on our strong experience in customer satisfaction and loyalty programs, as well as our dual customer-supplier approach, we can support you in the following areas:

- Assessment of customer satisfaction through:

> Internal teamwork
> Customer focus groups
> Customer surveys

- Analysis of the gaps between value delivered and value perceived by customers
- Definition of your pathway to improvement
- Optimization of your value chain through:

> Identification and management of all stakeholders impacting customer satisfaction
> Promotion of key differentiators

- Development of customer revenue and loyalty through new business activities, additional services and new value creation drivers
- Partnership building to address new customer needs

These customer satisfaction methodologies also apply to internal customer management, where you may, for instance, seek to develop customer satisfaction for shared services.

Leading companies and public sector organizations, such as La Poste, Galeries Lafayette, Aeroport de Lyon and French Ministry of Defense, have turned to Buy.O to improve their internal and external customer satisfaction.