A partnership exists when two organizations—be they suppliers, customers, competitors or organizations from different industries—agree to meet a business objective using shared resources, such as:

- Talent and labor
- Intellectual property and knowledge
- Investment capabilities
- Production resources
- Worldwide presence
- Sales and distribution network

Many organizations favor partnerships over mergers and acquisitions to enhance performance and spur organic growth.

Successful strategic partner relationships hinge on:

- Identifying the right partner
- Approaching the potential partner and successfully forging the relationship
- Understanding the other party’s objectives, expectations and vision of the relationship
- Clarifying roles and responsibilities, mutual commitments and collaboration time-frame
- Devising the right agreement to reach common objectives while enabling the agility and flexibility needed to deal with market changes
- Managing the relationship to make it successful for both parties

We can support your organization by:

- Assessing your business ecosystem and potential partners (PARTNER© methodology)
- Devising and implementing your external resources strategy
- Reviewing your internal organization, processes and tools to manage partnerships or alliances
- Helping you build partnerships, from initial contact to agreement of terms
- Devising and implementing your partnership governance and common performance management system
- Outlining your partnership value proposition and promoting it to customers or shareholders
- Reinforcing existing partnerships to go beyond current achievements